Oh no…This is going to be dull.
Not so fast. Yes the topic is healthcare–serious business. Lots of science and technology involved. Some real cutting-edge stuff. Long lists of specs and references. Really smart audience, you know, Harvard types.
Yes we know. In fact it’s what we know best. At Jocoto healthcare advertising and marketing are all that we do. As a result we are extremely familiar with the landscape, the science the technology and the varying audiences. We’re also familiar with the FDA and your regulatory folks. And yet, even with all of this we believe there’s no reason (no excuse in fact) for being dull.
So don’t worry, you’re actually going to enjoy this.