About ten years ago there were a couple of bright, creative advertising types who were working away at a healthcare marketing firm. Every day seemed just the same. Come to work, create an ad with a prescription pad or a happy couple walking on a beach, call it a day. Sort of like working at the post office.
But that wasn’t really what they wanted and they didn’t think it was all that great for their clients either. So these two – let’s call them Colette and Tom struck out on their own, determined to do something different (better). Not long after that they found a like-minded creative type working for himself in Texas – we’ll call him Steve. Before long he took a seat at the big red table and others quickly followed.
Clients came just as fast drawn to the power of fresh creative thinking that shuns the same-old-same-old and gravitates towards the unique. What they discovered were some pretty interesting and unusual people.